Have you noticed that brands who are doing well in the market own a website with an effective website design? Establishing a brand involves a whole lot of work. Building a functional and aesthetical website is one of them. In the digital age where everyone is striving for an online presence, an engaging, user-friendly and beautiful website is going to help you reach potential clients in the short run, and paves the way towards success for your business in the long run.
In fact, a well-designed website is merely about how it looks, but also how it works. A simple looking website with user-friendly functions can also perform amazingly well on the internet.
Here, we have outlined 5 good website design principles that will help your website stand out from the rest.
1) Well-thought-out arrangements and an organised structure
According to studies, visitors tend to stay longer on websites which allow easy navigation. Easy navigation is achieved by having a well-thought website structure and keeping things in order and neat. Having all your information scattered all over the place will make leave your visitors astray and confused, with nowhere to turn. A logical page hierarchy with a comprehensive internal linking structure and clear navigation with clickable buttons will not only appeal to visitors but also give you a huge SEO advantage.
2) Mobile compatibility
As we arrived at the age when almost everyone owns a smartphone and accesses websites through their phones rather than a computer, it is important to design a website that is compatible with various kinds of screens. To promote mobile optimization, a responsive website design feature and mobile-oriented features are the essential components to be built into internet systems, thus making the site more user-friendly for mobile users.
3) A cohesive colour scheme
Picking colours that go well together for your website is essential. A cohesive colour scheme helps create a pleasing look and makes your website come alive. Remember to pick the right one that represents your brand well and stays true to the brand philosophy. Also keep in mind that 3 or 4 tones with sufficient white space should suffice to deliver an appealing appearance.
It is important to maintain a consistency in your website if you want to provide a quality experience to your users. Web elements including the patterns of header, tabs, side bar and navigator, should be laid out in a consistent style and in the same position to ensure your users are able to find what they need effortlessly. Make sure the visual design, typefaces, colours are also consistent through the pages that users will be able to tell the use of each element.
5) Keep Call-to-Actions to the Minimal
Call-to-Action (CTAs) is a prompt on a website that tells users to take specified action. With that being said, we should never overuse CTAs because the visitors will most likely be overwhelmed by too many options. Also, it is important to keep the CTAs in short form and noticeable on the screen if you want your visitors click through the CTAs and drive positive results.
A well-designed website makes your business successful for the long haul. This is best handled by professionals who have the expertise to help lay out all your ideas with awe-inspiring designs. CC+ is always here to help! Simply drop us a line at firstname.lastname@example.org or reach us at +852 3460 5052.