A logo is an indispensable part of branding, despite its small size. It condenses your business into one symbol that reflects your brand, what you stand for, as well as speaks directly to your customers without wordiness. The world’s successful brands all come with an outstanding logo that creates instant recognition for the brand.
If you are starting a new business and not knowing where to begin, why not first gain a basic understanding of main types of logo design? Here we have compiled a list of 6 basic types of logos commonly used by world-renowned ones. You’ll find out which is best for your business.
• Pictorial mark
• Abstract logo
A lettermark is a symbol design made up of a few letters, usually a company’s initials. If your business name is on a longer side or it can be shortened into an acronym that is easy to remember, consider using a letter mark. Given that a lettermark is short and precise, and most importantly, easy to understand, it is especially suitable for businesses with a global market. A famous example is Chanel’s logo which is composed of two ‘C’s. Simple yet very recognisable. Through picking the right font and colour, coupled with unique visual effects, a lettermark can leave a lasting impression as other types of logo do.
Similar to a lettermark, a wordmark is a symbol that features the business name alone. Since the focus of a wordmark is the business name alone, it is important to pick a right font and colour. Think of the logo of Google, it is a wordmark that everybody knows what it looks like without even looking it. The icon is complemented by saturated colours that not only look vibrant but also are memorable. If you want your audience to know what your business is called in an instant or you are running a new business, a wordmark is the one for you to advertise your business, whether your brand name is concise or long.
A pictorial mark means an identifiable icon that is associated with the business. What’s the first thing that comes to your mind when you hear about Apple? A bitten apple obviously. Pictorial marks capture the essence of a business and turns into a graphic that allows the audience to identify the brand by looking only at the symbol. This type of logo has high versatility, more engaging and looks great across different context. Here are two things you should take into consideration when going for pictorial marks. First, the symbol must go align with your business nature. Second, pictorial marks can be a tricky type for business without strong brand recognition. Effective branding strategies might be needed to bring the business to success.
The KFC logo is a perfect example to explain what a mascot is. The American fast food chain store’s logo is very recognisable because of the old man’s sincere and happy face. The face belongs to no others but the owner Colonel Harland. He didn’t think twice before turning himself a mascot of his business. This friendly image had helped the brand set foot across the globe. Mascot logos are effective because they establish an emotional bond with customers. If you are running a business that targets at children, a sports team, or hoping to establish a friendly image with a virtual spokesperson, mascot logos are the one for you!
An emblem is similar to a badge. Many institutions are fond of emblem logos because they convey authority, status and power. While most emblem logos look classic and traditional, some businesses in the food and beverages industry have added a modern twist to emblem logos, such as Starbucks and Stella Artois, to fit the modern century. Emblem logos have more details, so it can be less versatile to be adopted in all branding materials. Remember to keep the design less complicated if you want to use emblem logo across all your materials.
Abstract logomark is an abstract symbol mostly formed by geometric form. Although it is less recognisable, it allows you to create something one-of-a-kind to represent your brand and differentiate your brand from others. It is a popular choice among famous brands and brands in the creative field because it offers a unique style and triggers curiosity. However, you may need a lot of experiments with this style of logo because you don’t want your audience to misunderstand the message you are trying to convey through the logo.
If you are confused about choosing the right type of logo for your business, you should get help from a professional design agency. CC+ is always happy to help!
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