Get into the Christmas Spirit with These 2018 Heart-Warming Christmas Ads


Christmas is making its presence felt with all the romantic and sparkling Christmas lights illuminating the streets and buildings. As we are about the welcome the best time of the year – Christmas, different brands are also getting us into the Christmas spirit with a collection of Christmas adverts. Most of them take on a heartwarming approach that gives us all the feels to help establish the friendly side of the brands. Some put a smile on our faces, some make us teary, some make us wonder what comes next, while some puts us in awe. Let’s embrace Christmas with these ads.

 

Apple – Share Your Gifts

Apple, who took home numerous ad awards every year, is well-known for their creative ideas to promote their products. This year, Apple promotes its brand with an animation that melts our hearts. ‘Gift’ in English has a double meaning: ‘a present’ and ‘a talent’. Circling around the theme ‘Share Your Gift’, the animation encourages people not to be afraid to show the world their wonderful creations as they could be a gift to others. Apple deliberately left traces of its products throughout the animation, expressing the brand’s significance in the world of designers.

What’s worth mentioning is that the animation is created with a hand-made set with CGI characters incorporated into the story. The bedroom, the bakery, the streets are brought to life by hands to give that human qualities. The resources, efforts and time being put into the project amaze everyone. Click here to see how the team brought the animation to life.

 

Sainsbury – The Big Night

When we were young, Christmas celebration always came with Christmas performance. Sainsbury, the UK’s supermarket chain, brings us the festive joy by inviting Michael Gracey, the director of the Greatest Showman, to take the helm of the Christmas commercial, which casts a group of lovely kids dancing and singing to a Christmas song, each dressed as a variety of Christmas staple. The most impressive actor has to be the plug because his aim was just so on point! The children had taken part in a series of rehearsals before the shooting, and their parents were intentionally kept away from the rehearsals before the shoot day. The efforts the whole cast pulled off was absolutely mind-blowing. They truly had lived up to Sainsbury’s Christmas theme this year – ‘We give all we’ve got for the ones we love’, even if their role is just a plug.

 

Twitter – John Lewis #NotaRetailStore

This is a story about Twitter and John Lewis. John Lewis is a lecturer living in the United States and also an active twitter user, whose account name is @johnlewis. Every year, especially during the festive seasons, he gets bombarded with tweets from the British, including enquiries, complaints, opinions. Never did he imagine that he has the same name as a famous British department store, which uses @jlandpartners as its official account. Apparently, numerous twitter users have mistaken John Lewis for the retail store. While most people would feel completely troubled by these hassles, Lewis spends time replying to these folks with humour. Twitter has now become a big part of his daily life.

This Christmas, Twitter made the best of the mistake and created a Christmas ad featuring this ‘famous nobody’ with his Twitter’s profile description ‘Not a retail store’ as the tagline. The story in the ad goes in line with the core value of Twitter – ‘Join the conversation’.

 

John Lewis – The Boy and the Piano

The John Lewis in this ad is no others but the real giant department store in the UK. The story is about the power of a gift, and how that gift inspired, changed and influenced the UK famous singer and songwriter Elton John. The ad shows the life of Elton in backwards chronologically until the Christmas morning when he received a special gift that made him a music legend shining around the globe. The teary film corresponds to the tradition of gift-gifting at Christmas and most importantly, it carries a powerful message that how a thoughtful gift can change a person life. It is a witty move indeed to tug on the heartstrings of the customers while pushing the brand.

2018聖誕暖心廣告 一起展開聖誕節


臨近聖誕節,滿街節慶裝飾,璀璨浪漫。各大品牌亦紛紛推出聖誕廣告,迎來節日購物氣氛,當中不少都大打溫情牌,以窩心有愛的橋段增加品牌親和力。當中有令你會心微笑的、有令你熱淚盈眶的、有令你感到好奇的、有令你止不住感嘆的,就讓這些暖心的聖誕廣告 (Brand Ad)伴您展開這個浪漫節日。

 

Apple – Share Your Gifts

這個聖誕,曾獲多次廣告獎項的Apple走溫情路線,以軟性手法宣傳其品牌。Gift在英語裡有「禮物」和「天賦」的雙重意思,Apple今年的主題「Share Your Gift」,鼓勵人們不要埋沒自己的創作,不需顧慮別人的目光,即管大膽嘗試,與外界分享自己的天賦,或許這對別人來說是一份禮物呢。在動畫中,不難發現Apple產品的蹤影,無縫地表達Apple在創作過程中所扮演的重要角色。

值得一提的是,動畫中的場景全由人手製作,例如主角的房間、麵包工房、聖誕街道等,全都是由道具師們人手築成,然後再利用電腦技術把繪製人物合成一起,當中所投入的資源、心血和時間,實在不得不叫人讚嘆當中的誠意。對此有興趣的朋友,可 按此 觀看此動畫的製作花絮。

 

Sainsbury – The Big Night

童年時期的我們,聖誕聯歡會表演是必要的環節。英國連鎖超市Sainsbury請來奧斯卡得獎電影《大娛樂家The Greatest Showman》的導演Michael Gracey為聖誕廣告執導。廣告招聚了一群可愛的小孩表演聖誕歌,各人扮演著各式各樣的聖誕裝飾和用具,其中最令人留下印象的非扮演「插頭」的男孩莫屬,要準確地把自己插入電掣內,是一件不容易的事啊!小演員們在拍攝前,進行了密集式的彩排,直到拍攝當天才正式在家長前表演。這樣大場面的製作,全都因著Sainsbury今年的聖誕主題 ——「We give all we’ve got for the ones we love.」,哪怕男孩只是一個插頭,他也為所愛的人付出最大的努力。

 

Twitter – John Lewis #NotaRetailStore

這是一個關於Twitter和John Lewis的故事。John Lewis是一位美國大學的講師, 以@johnlewis在Twitter上活躍,每逢大時大節,他都會無緣無故地收到很多來自英國人的訴求、抱怨、意見等。原來,遠在世界的另一方,英國有一家連鎖百貨公司也名叫John Lewis,而其品牌的官方帳戶是 @jlandpartners,只是無數的用戶們都把帳戶搞錯了。不過,John Lewis沒有選擇無視,反而以幽默的方式回應這些留言。這場美麗的誤會使 Twitter成為他生活交流的重要一部分。

今年聖誕,Twitter將錯就錯,請來這位無人不曉,卻又寂寂無名的男子,為品牌於英國播放的聖誕廣告作主人翁,並以他Twitter的個人簡介「Not a retail store」作主題。廣告中的真實故事與Twitter的「Join the conversation」理念不諜而合。

 

John Lewis – The Boy and the Piano

這次的John Lewis不是別人了,而是如假包換的英國百貨公司。廣告以「the power of a gift」為主題,採用倒敍的方法描繪英國著名歌手Elton John的一生,倒帶至聖誕節的某一個早上。那天早上,年幼的Elton John收到一份特別的禮物,這份禮物激發了他、改變了他,並影響了他一生,讓他登上了國際的大舞台,成為了音樂傳奇。這個賺人熱淚的故事,被John Lewis拍成廣告,叫人不要少看一份禮物的力量,同時亦呼應聖誕節送禮的傳統。如此的軟性宣傳,既能打動消費者,亦強調品牌的人性化。

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