Feel the morning breeze against your skin yet? Autumn is on its way, as well as the Mid-Autumn Festival. Nothing beats celebrating the moonlight-filled night with mooncakes. When it comes to picking the best mooncake giftbox, we not only take the flavours into consideration, but also the packaging and the design. The mooncake giftboxes these years are moving away from square tin boxes, the traditional packaging, to showstopping giftboxes with unconventional and trendy design.
The Starry Night Dome
Mooncake giftboxes can come in all sizes. Exquisite and elegant, this luminous dome is adorned with fascinating indigo starlight surroundings and neatly illustrated paper buildings, four of the eight are homes to the brand’s irresistibly tasty mooncakes. With just a click of the LED power switch embedded inside, you can fill the city skyline with starlight.
A Taste of French Under the Moon
Under the same moon, the Mid-Autumn Festival is a festival for all and a day for universal happiness. European patterns also have a role in this moon-viewing festival. This mooncake gift box collection from a French brand is printed with the patterns of the Rue Dieu Grid in France and ‘AB’, the acronym for the brand. The sophisticated details of the Grid are well-rendered by the black and white fine lines, adding a hint of French aesthetics to the oriental festival.
A Painting of Lune et Etoiles
Oil paintings never go out of style. Evocative of Van Gogh’s ‘The Starry Night’, this Lune et Etoiles mooncake giftbox features an oil painting of the radiant moon surrounded by deep blue swirls and sparkling stars in the night sky. To complete the picture, on top of the mooncake skin, the bright moon and glittering stars are imprinted, with the former on the larger mooncake and the latter on the seven others.
A Bite of Art
Using classic art pieces on gift boxes can create a buzz in the market, as well as attract art lovers’ attention. Inspired by the art master’s ‘Sunflowers’, this mooncake gift box with an exclusive license from the Van Gogh Museum in Amsterdam is brought to all art lovers and Van Gogh’s admirers. As beautiful as a work of art, the gift box is decorated with the ‘花好月圓’ papercraft, meaning everything is wonderful and perfect in English.
Exquisite Jewellery Box
What will you do with an empty mooncake box? Will you recycle it or make it a container for knick-knack? To most people, however, the ‘outdated’ design of traditional mooncake boxes make them unpresentable to go with their homes. The mooncake giftbox is here to change the game. The mooncakes are contained in a box that resembles an elegant jewellery box, decorated with elements of nature, including ‘bees’, ‘flowers’, ‘snow’, ‘the moon’ and ‘birds’, and a rabbit rambling through the flower shrubs. As you open the ‘doors’, nine finely selected mooncakes greet your eyes. After consuming, it will serve as a great jewellery box that fits your elegant home well.
On-Trend Retro packaging
Some brands choose to set themselves apart from others by going back to the basics. Targeting at the young generation, these retro mooncake paper boxes features Mid-Autumn Festival characters, e.g. Chinese cupid, Wu Gang, Chang’e and the Rabbit, as well as on-trend elements, e.g. Korea’s popular finger heart made by the Chinese cupid and the ‘Buddha-like’ slang word. The vintage packaging took the market by storm.
Other unique mooncake packaging design in 2018:
From Left to Right:
-Themed around ‘white’ and ‘tea’, this gift set exudes a hint of elegance and classiness. (TWG Tea)
-Chic mooncake ‘dumbbells’ which contain four mooncakes each. They will serve as great dumbbells when filled with water. (Hong Kong W Hotel )
-Inspired by the legend of Houyi and Chang’e, each mooncake box is printed with the relevant elements, which form a complete picture when they are placed together. (JW Marriott Hotel Macau)
-A pink giftbox adorned with the peach blossom’s patterns, exhibiting the softness and gracefulness of a woman. (Langham Hotel)
-A luminous mooncake gift set with the Pantone 2018 colour – Ultra Violet. It brings you the milky way in darkness thanks to the luminous printing. (K-11)
© 2018 CC+