The new CC+ business card is designed as a paperclip bookmark as our concept is “functional”. We want our business card “functional” because we noticed that usually when people receive a name card they will just keep in the name card book or even throw away, so the chance they take it out and read it again is really low. Paperclip bookmark can impressed people and make people actually use it, hence increase the exposure of the card. Secondly, bookmark is related to our business nature of magazines/ books design and production.
Award
2015 Creativity International Awards
45th Print & Packaging Awards (Sliver Award)
– Business Cards Design
CC+的新名片以「實用」為主,模仿「書籤」的造型設計。一方面考慮到一般名片的命運往往都是被藏在名片簿裡被忘掉,甚至被丟棄。而書籤形的咭片除了搶眼、可加深印象之外,還有實際用途,收咭片者可以直接將咭片當成書籤使用。另一方面,CC+以製作雜誌、書籍業務為主,「書籤」可呼應CC+的業務性質。名片採用了鋼質材料,除了外型更酷更好看,也比紙張做的「書籤」更紮實和耐用。
獎項
2015年第45屆 Creativity International Awards
印刷及包裝獎銀獎-卡片設計