Duty Free is the inflight duty free shopping guide of Air China, the flag carrier and one of the major airlines of China. As Duty Free is targeted at upper-class customers, a high-end and elegant style is applied to the magazine cover to match the readers’ tastes and the airline’s brand image. Following the style of a luxury magazine, the magazine is adorned with glamorous elements, e.g. feathers. We also design the magazine cover according to different festivals.