The revamp intends to freshen the old-fashioned image of  the magazine, thus it transforms into a modern catalogue which encourages passenger to indulge into inflight shopping.

The masthead“珍寶閣”has the meaning of “Pavilion of Treasure”. We adopt this concept and visualize its exquisiteness with the pattern of diamond. Simple lines are used to outline the shape of diamond to keep away the sense of extravagant. Throughout the whole magazine,  we use colourful icons, lines and patterns to attract readers’ attention and shopping desire.