CC+ was entrusted by MSD with the design of both online and offline promotion items for the HPV immunisation programme, including website, flyer, web banner and bus ad. We were also in charge of the model photo shoot. The programme in 2018 is targeted at students aged 9-18 years with the objective of encouraging parents to help protect their children with the HPV vaccine. In light of that, vibrant and colourful geometric shapes, which seem to be moving, are used in the background to match the energetic and lively spirit of teenagers. The bold, distinct tagline expresses the importance of the programme and catches the attention of the target audience.
Merck Sharp & Dohme Corp. (MSD) is a global healthcare leader providing innovative medicines, vaccines, therapies, animal health products and solutions.