U’Shop is the inflight duty free magazine of Hong Kong Express Airways (HKE), issued once every three month. CC+ was appointed to produce the magazine. U’Shop is named by the HKE’s airline code. The magazine is design like an agenda document, where the edge of the magazine is cut like index. To fit the image of HKE, the magazine carries a familiar lively and fun character, using lots of colours, cutouts and interesting designs.