DISCOVERY HONG KONG – A Traveller’s Guide, was produced jointly by CC+ and Publicitas Publishing Pte Ltd, and was published by the Hong Kong Tourism Board in 2015. Watercolour, the main element of our design concept, is used as a medium for the illustration, background, as well as for the cover painted by a talented young artist Kenny, Lau Kin Gi, to create a dynamic, colourful and free-spirited style. CC+ was also requested to make the folds of the inside front cover a travel-friendly Hong Kong’s MTR system map. The guide book was distributed free of charge in Hong Kong.
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors’ experience once they arrive.