Video production is associated with creativity. From magazine and publication production, branding to marketing and promotions, CC+ has been making an all-out effort to help our clients achieve outstanding results. Today, we extend our creativity to video production and are dedicated to producing videos of international standard.
Back in July this year, Cana Creative, a division of CC+, was honoured to showcase its creativity and skills in the Brazilian pop princess Anitta’s ‘Medicina’ music video, which gathered 10 million views on its first day upon its release and took No.12 on the Global YouTube Music Videos Chart. We were honoured to be a part of this big hit, which is also a huge milestone for us this year.
Anitta is one of the most shinning stars in the Brazilian music industry. She has built her strong presence around the globe with her catchy song, especially in Europe and the United States. In ‘Medicina’, there goes one line ‘I don’t care if you have money. Here what matters is that you know how to move.’, speaking to everyone that music can help us heal, enchants people and is universal.
Anitta’s Medicina music video was shot during July this year, in a total of six different countries and cities – Columbia, India, United States, South Africa, Brazil, and Hong Kong – and pays tribute to a variety of cultures by featuring young dancers of different nationalities performing traditional dance to the song. As an international creative media agency, CC+ was glad to take part in this musical and cultural exchange project and to be responsible for the shooting in Hong Kong to capture the stunning side of Hong Kong and the charm of the Hong Kong dancers through the video.
Hong Kong’s night view is known as one of the ‘Three New Great Night Views of the World’; therefore, the ‘Medicina’ music video was shot at the Peak, overlooking the breathtaking panoramic night view of the city, a home to numerous skyscrapers and the Victoria Harbour. The video was also shot in Mong Kok to take viewers through the bustling streets.
In the music video, the Hong Kong youths in traditional Chinese gowns perform traditional Chinese dance to the irresistible Latin dance while holding Chinese oil-paper umbrellas. The two cultures create sparks when they meet.
The dance is led by a young female dancer where she is shot from a low angle, with the camera looking up at her dance moves. The low-angle shots enhance her presence and viewers’ memories of her, while heighten the stately appearance of the Chinese temple and show the curved roofs and decorations in detail.
Today, Anitta’s Medicina music video has earned 72 millions of views on Youtube with millions of ‘Likes’ and comments, taking the centre stage in the music world. CC+ was pleased to participate in this big hit on behalf of Hong Kong and offer our creative expertise to the production.
Now, Let’s take a look at other countries/places featured in the MV!
Hong Kong
Brazil
Columbia
India
United States
South Africa
Watch Anitta’s ‘Medicina’:
Cana creative: www.canacreative.asia
© 2018 CC+