Cloud technology is one of the fastest-moving industries in today’s tech world. Cloud Expo Asia brings the latest in this cutting-edge field to IT professionals and business leaders. Taking into the account of the exhibition nature, we created an eye-catching key visual that captures the essence of cloud technology – advanced, futuristic and innovative. The neon glow effects, coupled with the programming fonts, mirror to the technology-oriented nature of the event and speak to the audience with IT background well. We also tailor-made isometric images to give the audience a picture of the setting of certain exhibition zones.