The Ear Up Music Global 2018/19 originated from the Ear Up Music Program in Hong Kong provides Hong Kong indie music talents with the opportunities to perform on a global music stage at four international music festivals in different countries. We picked mustard and mint green as the theme colours, and square, circle and triangle as the key visual elements. The mustard square represents the local Ear Up Music Program; the mint green circle stands for the Global Program; the triangles in four different colours represent four different countries; the shapes formed by different lines and dots represent “Communication”, “Music” and “Voice”. The geometric shapes form a dynamic pattern to reflect the nature of the music program. We were also in charge of the photoshoot for each unit and the promotion leaflet design according to each unit’s image concept.
Ear Up Music Global is a music project scheme that aims to further incubate young Hong Kong music talents by offering them an opportunity to perform on the global music stage.