The revamp intends to freshen the old-fashioned image of the magazine, thus it transforms into a modern catalogue which encourages passenger to indulge into inflight shopping.
The masthead“珍寶閣”has the meaning of “Pavilion of Treasure”. We adopt this concept and visualize its exquisiteness with the pattern of diamond. Simple lines are used to outline the shape of diamond to keep away the sense of extravagant. Throughout the whole magazine, we use colourful icons, lines and patterns to attract readers’ attention and shopping desire.
The DFASS Group is a world-class leader in retail options for travellers and travel-related audiences. They cooperate with many major airlines to provide on board duty free shopping.