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HOFEX 2017 Brochure

Description
  • HOFEX – the region’s leading food and hospitality tradeshow will return on 8 – 11 May 2017 at the Hong Kong Convention and Exhibition Centre. HOFEX 2017 is the largest show ever in its history with 65,000 m2 exhibiting space, providing a platform for 2,400 international exhibitors to connect with 40,000 regional buyers. In its 17th edition, HOFEX 2017 continues to blend the best of Food and Beverages, Equipment, Supplies, Services and Hospitality Technologies.

    CC+ was tasked with the design of the exhibition material including posters, brochure, leaflets and backdrops. The HOFEX is a large exhibition with a wide range of products and visitors from across the world reminding us of an art exhibition, inspiring us to use elements of elegant, stylish and artistic with the concept of “I shop therefore I am (1987)” from an American artist, Barbara Kruger, that enhance shopping desires in mind.

    HOFEX — 亞太區最大型的食品飲料及酒店餐飲設備商貿展將於 2017 年 5 月 8 至 11 日假香港會議展覽中心盛大舉行。第十七屆的 HOFEX 將繼續為買家搜羅最優質的食品飲料及設備,於65,000平方米的展覽面積內配合酒店餐飲設備與酒店科技服務相關產品及服務的專題展區。2,400家來自世界各地的供應商及廠家將雲集香港,為40,000位酒店及餐飲業買家締造一個切磋交流和擴展商網的良機。

    CC+ 為展覽構思主題,並配合設計海報、宣傳冊子、展覽場地佈置以及網站。HOFEX作為大型展覽,活動期間將展出種類繁多的展品猶如藝術展覽,吸引無數跨國參與者,因此我們以美國藝術家芭芭拉・克魯格的作品《我買故我在》為設計靈感,加入高雅、時尚的藝術元素,從而提升參與者的購物意欲。

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