Sky Shop is the inflight duty free shopping guide of Hainan Airlines which is targeted at young travellers. To go in line with the energetic vibe of young adults, as well as to draw the readers’ attention, the cover is boldly styled with colourful titles that run horizontally or vertically across the layout, breaking away from the rigid style of general duty free magazines. To enrich the visual content, CC+ also designs graphics and illustrations for the magazine to go with different festivals.