Air Shop is the inflight duty free shopping guide of Air Macau. CC+ draws inspiration from Air Macau’s logo, a fusion of a lotus, the symbol of Macau, and a dove, the symbol of peace, and uses ‘lotus’ as the key element of the magazine design; Icons of different colours in the shape of a lotus are used to represent different duty free categories; The background, labels and icons in the magazine, inspired by the iconic Portuguese style tiles, reflect the characteristics of Macau; On the cover, the advertisement area is placed at the centre to offer more space for the logos of the magazine and the airline. This arrangement helps draw the reader’s attention to the advertisement, as well as strengthens the presence of the brand.