U’Shop is the inflight duty free magazine of HK Express Airways (HKE) issued every three months. As HKE is a low-cost carrier targeted at young travellers, U’Shop is designed to match the young people’s tastes through eye-catching design elements, such as rich and vibrant colours, lively fonts, distinctive and creative layouts, aiming to develop a fresh and unique style for the magazine.
These are the highlights of the magazine design: U’Shop adopts the corporate colours of Hong Kong Express and its sister company, Hong Kong Airline, as the theme colours, which are purple and red respectively; The categories are divided by colours like an index for the passengers’ convenience. The vibrant colours are evocative of a delightful travel and the rounded corners are easier on the eyes; the magazine logo is placed on the right hand side of the cover to offer more space for the advertisement area; Colourful icons and graphics are used to match the energetic and lively brand image.
3Sixty Hong Kong is a world-class leader in retail options for travellers and travel-related audiences. They cooperate with major airlines to provide on board duty free shopping.